Indiana University Athletics
Learfield Sports Names GM, Account Executive for IUSP
12/15/2009 12:00:00 AM | General
Dec. 15, 2009
INDIANAPOLIS - Learfield Sports recently announced two appointments to its Indiana University Sports Properties (IUSP) entity, which operates as the exclusive multimedia rights holder for Indiana University Athletics.
Rob Louthain was named IUSP general manager and Jennifer Agramonte was appointed account executive. Louthain most recently served as manager of premium seating for MLB's Chicago White Sox the last four years. Prior to that, he served as director of sales and marketing for the Western Golf Association and as a corporate partnership account executive for the White Sox. He attended Knox College in Galesburg, Ill. and Western Illinois University in Macomb, Ill.
Agramonte joins IUSP from Emmis Communications in Indianapolis, where she served as director of events and sponsorships. She is an IU graduate and has more than 15 years of experience in the radio and media sales industry.
IUSP is a property of Learfield Sports, which manages the multimedia rights for more than 50 collegiate institutions and associations. The company titles the Learfield Sports Directors' Cup, in association with NACDA and USA Today, and it also oversees marketing partnerships for the Black Coaches & Administrators (BCA) and provides exclusive sports programming to more than 1,000 radio stations nationwide. Learfield Sports is an operating unit of Jefferson City, Mo.-based Learfield Communications, Inc., which made its initial foray into the world of sports marketing in 1975. For additional information about the company and its collegiate portfolio, including additional Big Ten member schools Indiana, Iowa, Minnesota, Penn State, Purdue and Wisconsin, visit learfieldsports.com.
