IU Football Delivers Record-Setting Ratings

9/1/2017 2:46:00 PM | Football

BLOOMINGTON, Ind. – Thursday evening's Indiana-Ohio State football season opener delivered a record-setting overnight rating and streaming audience as ESPN's MegaCast earned a 3.6 overnight and a streaming audience of 201,000 viewers in the average minute.

The impressive overnight and streaming audience easily becomes ESPN's best for a kickoff weekend Thursday game, shattering the previous overnight record by 44% and streaming record by 109%. The streaming audience also becomes a top three regular season-audience ever for ESPN.

Additionally, more than 1,399,000 streamed a portion of the game, watching a total of 47,097,000 minutes.

ESPN's MegaCast presentation was up 200% and 280% in overnight rating and streaming, respectively, from last year's opening Thursday night game.

Indianapolis earned an 11.6 rating, the market's highest ever rating for an IU football game on ESPN.