Viaggio Pontoon Boats Announces Exciting Partnership with Indiana University Athletics
8/1/2024 7:00:00 AM | General
Bloomington, Ind. - Viaggio Pontoon Boats is thrilled to announce a new partnership with Indiana University Athletics facilitated by Indiana Sports Properties, the locally based team of Learfield, the media and technology company powering college athletics. This collaboration brings together two organizations dedicated to excellence, innovation, and community engagement.
As part of this exciting partnership, Viaggio will become the official pontoon boat sponsor of Indiana University Athletics. This collaboration will feature a range of joint initiatives designed to enhance the fan experience, support student-athletes, and promote the shared values of both organizations.
Key elements of the partnership include:
Brand Integration: Viaggio will have a strong presence at Indiana University athletic events, including branding on signage, digital platforms, and promotional materials. This integration will increase visibility for Viaggio and its dealer partners among the passionate IU fan base as well as one of the largest alumni networks in the country.
Fan Engagement: Fans can look forward to unique experiences and promotions at IU Athletic events such as giveaways and interactive social media campaigns. Viaggio and IU Athletics will work together to create memorable moments for Hoosier fans.
Student-Athlete Support: Viaggio will contribute to the development and success of IU student-athletes through the partnership with IU Athletics. This support will help student-athletes excel both on and off the field.
"As an Indiana-based company that employs a number of Indiana University alumni, we are incredibly excited to partner with Indiana University Athletics," said George Thomas, President of Viaggio. "This collaboration not only aligns perfectly with our team's values from an organizational standpoint, but for the multitude of Viaggio employees who bleed Cream and Crimson, this aligns with our values on a far more personal level. We look forward to gaining more exposure (for both Viaggio and our dealer partners) through this exciting opportunity."
Scott Dolson, Director of Athletics at Indiana University, added, "This is a special day for our department and our student-athletes as we announce our partnership with Viaggio. George Thomas and the entire Thomas family are long-time friends to IU Athletics, and Viaggio has a well-earned reputation as the best in the pontoon business. It's important to me that we team up with individuals and companies that share our commitment to excellence for our customers and fans, and that's clearly the case with Viaggio Marine. I look forward to them being a very visible part of the experience for our fans beginning this fall."
This partnership marks the beginning of a dynamic relationship between Viaggio and Indiana University Athletics. Fans and supporters can stay tuned for more exciting updates and ways to connect with Viaggio throughout the upcoming athletic seasons.
To learn more about Viaggio Pontoon Boats, visit viaggiopontoonboats.com or follow Viaggio on Facebook, Twitter, Instagram, or LinkedIn.
About Viaggio Pontoon Boats Viaggio Pontoon Boats is a leading manufacturer of high-quality pontoon boats, known for their innovative design, exceptional craftsmanship, and commitment to customer satisfaction. With a passion for creating memorable on-water experiences, Viaggio continues to set the standard in the boating industry.
Media Contacts: Viaggio Pontoon Boats
Andrew Meyers - Director of Marketing | ameyers@viaggiomarine.com
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
As part of this exciting partnership, Viaggio will become the official pontoon boat sponsor of Indiana University Athletics. This collaboration will feature a range of joint initiatives designed to enhance the fan experience, support student-athletes, and promote the shared values of both organizations.
Key elements of the partnership include:
Brand Integration: Viaggio will have a strong presence at Indiana University athletic events, including branding on signage, digital platforms, and promotional materials. This integration will increase visibility for Viaggio and its dealer partners among the passionate IU fan base as well as one of the largest alumni networks in the country.
Fan Engagement: Fans can look forward to unique experiences and promotions at IU Athletic events such as giveaways and interactive social media campaigns. Viaggio and IU Athletics will work together to create memorable moments for Hoosier fans.
Student-Athlete Support: Viaggio will contribute to the development and success of IU student-athletes through the partnership with IU Athletics. This support will help student-athletes excel both on and off the field.
"As an Indiana-based company that employs a number of Indiana University alumni, we are incredibly excited to partner with Indiana University Athletics," said George Thomas, President of Viaggio. "This collaboration not only aligns perfectly with our team's values from an organizational standpoint, but for the multitude of Viaggio employees who bleed Cream and Crimson, this aligns with our values on a far more personal level. We look forward to gaining more exposure (for both Viaggio and our dealer partners) through this exciting opportunity."
Scott Dolson, Director of Athletics at Indiana University, added, "This is a special day for our department and our student-athletes as we announce our partnership with Viaggio. George Thomas and the entire Thomas family are long-time friends to IU Athletics, and Viaggio has a well-earned reputation as the best in the pontoon business. It's important to me that we team up with individuals and companies that share our commitment to excellence for our customers and fans, and that's clearly the case with Viaggio Marine. I look forward to them being a very visible part of the experience for our fans beginning this fall."
This partnership marks the beginning of a dynamic relationship between Viaggio and Indiana University Athletics. Fans and supporters can stay tuned for more exciting updates and ways to connect with Viaggio throughout the upcoming athletic seasons.
To learn more about Viaggio Pontoon Boats, visit viaggiopontoonboats.com or follow Viaggio on Facebook, Twitter, Instagram, or LinkedIn.
About Viaggio Pontoon Boats Viaggio Pontoon Boats is a leading manufacturer of high-quality pontoon boats, known for their innovative design, exceptional craftsmanship, and commitment to customer satisfaction. With a passion for creating memorable on-water experiences, Viaggio continues to set the standard in the boating industry.
Media Contacts: Viaggio Pontoon Boats
Andrew Meyers - Director of Marketing | ameyers@viaggiomarine.com
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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