IU Athletics Announces New Partnership with Lucas Oil
8/18/2025 9:00:00 AM | General
BLOOMINGTON, Indiana - IU Athletics announced a new partnership with Lucas Oil today that makes the Indiana-based company the Official Oil of IU Athletics for the 2025-26 season. As part of the partnership, Lucas Oil will be the title sponsor of the Memorial Stadium Field Suites for the upcoming Hoosier Football season.
The sponsorship agreement was secured by IU Athletics multimedia rightsholder IU Sports Properties.
"We are extremely proud to be able to partner with Lucas Oil, a company with Hoosier roots that has blossomed into a global leader during the last 35-plus years," said IU Vice President and Director of Athletics Scott Dolson. "Lucas Oil is also a familiar name to all sports fans in our state thanks to its affiliation with the NFL's Indianapolis Colts as well as Richard Childress Racing. They are a big name in what they do and who they partner with, which makes this a very special day for our football program and department."
The Lucas Oil Field Suites are located on the south end of Memorial Stadium and offer Hoosier fans a spacious, premium seating opportunity immediately behind the south end zone. This area originally debuted in 2023, with eight suites, but has since grown to 20. Each suite includes sectional furniture seating; a mounted large screen television on the suite's awning, a drink rail with seating facing the field; and high barstool seats to provide additional seating space. Lucas Oil Field Suite ticket holders also enjoy an all-you-can-eat hospitality buffet; premium beer and wine options; and a personal suite attendant.
IU Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for IU Athletics and oversees all sponsorship agreements on behalf of the Hoosiers.
About Lucas
Lucas Oil sets the standard in engine oils, additives, and lubricants, serving diverse markets from automotive and trucking to marine and industrial. Known for high-performance solutions, Lucas Oil delivers products that boost fuel economy, power, and engine life for all users, from professional racers to everyday drivers. Headquartered in Indianapolis, the company has spent nearly four decades advancing R&D and performance testing, collaborating with top racing teams, and expanding its unmatched variety and quality of products worldwide with more than 300 premium products available in 48 countries and at major retailers. Visit www.LucasOil.com for more.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
The sponsorship agreement was secured by IU Athletics multimedia rightsholder IU Sports Properties.
"We are extremely proud to be able to partner with Lucas Oil, a company with Hoosier roots that has blossomed into a global leader during the last 35-plus years," said IU Vice President and Director of Athletics Scott Dolson. "Lucas Oil is also a familiar name to all sports fans in our state thanks to its affiliation with the NFL's Indianapolis Colts as well as Richard Childress Racing. They are a big name in what they do and who they partner with, which makes this a very special day for our football program and department."
The Lucas Oil Field Suites are located on the south end of Memorial Stadium and offer Hoosier fans a spacious, premium seating opportunity immediately behind the south end zone. Th
IU Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics – is the exclusive multimedia rights holder for IU Athletics and oversees all sponsorship agreements on behalf of the Hoosiers.
About Lucas
Lucas Oil sets the standard in engine oils, additives, and lubricants, serving diverse markets from automotive and trucking to marine and industrial. Known for high-performance solutions, Lucas Oil delivers products that boost fuel economy, power, and engine life for all users, from professional racers to everyday drivers. Headquartered in Indianapolis, the company has spent nearly four decades advancing R&D and performance testing, collaborating with top racing teams, and expanding its unmatched variety and quality of products worldwide with more than 300 premium products available in 48 countries and at major retailers. Visit www.LucasOil.com for more.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
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