Indiana University is out for Blood to Win $1 Million in Abbott and the Big Ten Conference’s ‘We Give Blood’ Drive
8/27/2025 8:00:00 AM | General
- The 'We Give Blood' drive competition puts rivalry and school spirit to the test among all 18 Big Ten universities in a race to see which school can donate the most blood
- The winning school wins $1 million from Abbott to advance student or community health, awarded at the Big Ten Football Championship Game Dec. 6
- Students, alumni and fans can donate blood anywhere in the U.S. from Aug. 27-Dec. 5 to count for Indiana University. Donations can be submitted by texting "DONATE" to 222688 (ABBOTT) or visiting BigTen.Org/Abbott
- Show up to donate blood for your school and receive an exclusive, limited edition Homefield designed T-shirt
Bloomington, IN – Indiana University is proud to join forces with Abbott and the Big Ten Conference in the second annual "We Give Blood" drive competition, uniting to help tackle one of the nations' most urgent health challenges. The competition aims to encourage a new generation of blood donors while saving thousands of lives along the way.
Someone needs blood every 2 seconds, yet some blood centers have less than a 1-day supply available. The need for blood is constant whether for trauma victims, mothers experiencing complications after childbirth, or individuals receiving cancer treatment. As people get older, they become less likely to be eligible to donate blood. At the same time, the number of young people donating blood has been falling in recent years. But Abbott, the Big Ten Conference and Indiana University along with multimedia rightsholders Learfield and IU Sports Properties are calling on students, fans and alumni to change that.
"Blood donation is a powerful reflection of how Hoosiers lift each other up," said Bridgette Marsh at Versiti Blood Center of Indiana. "Every blood donation can save up to three lives but we need more people to donate. We're calling on Hoosiers across the state and country to unite. Let's come together and show what Indiana pride can do."
So show up and donate this 2025 season, rep your Indiana University pride and save lives!
To participate in the competition, Indiana University students, fans and alumni can donate anytime between Aug. 27-Dec. 5 at blood drives or blood centers across the U.S.
Make Your Donation Count
Logging a donation for Indiana University is easier than ever. After you donate, you can submit your donation at BigTen.Org/Abbott or text "DONATE" to ABBOTT (222688).
The winner of the "We Give Blood" drive will be announced at the Big Ten Championship Game on Dec. 6 in Indianapolis. The winning school will receive $1 million from Abbott to advance student or community health. Donations will be tracked on a live leaderboard at BigTen.Org/Abbott throughout the campaign.
* Any donor items related to this program are non-transferable and not redeemable for cash. T-shirts are available while supplies last. For terms and conditions, visit our website at BigTen.org/Abbott.
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| Indiana University Athletic Department Media: Luke Reiff; 317-509-4806 Marcel Atisso; 765-409-4823 |
Abbott Media: Stephanie Radek; 847-643-6687 Ana Sa Barreto; 765-418-5764 |
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