B-Town Boulevard - Indiana Football - Indiana University Athletics

B-Town Boulevard - Open to the Public!

Before Indiana Football home games, meet your fellow Hoosiers and stop by B-Town Boulevard. Located on the south lawn of Memorial Stadium, B-Town Boulevard features a festival-like pregame atmosphere complete with a concert stage and live bands, food trucks, outdoor bar, and family-friendly games and attractions. Also, enjoy special performances every game by the Marching Hundred, RedSteppers, and Cheerleaders. Before the game, pick-up the latest gameday apparel and merchandise at the IU Team Store location inside B-Town Boulevard. B-Town Boulevard officially opens two and a half hours prior to kickoff and is open to the public.

B-TOWN BOULEVARD ENTERTAINMENT

KIDS ZONE

GAMEDAY SPIRIT

FOOD TRUCKS

LIVE ENTERTAINMENT

BLOOMINGTON, IN - September 06, 2025 - Hoosier the Bison during the game between the Kennesaw State Owls and the Indiana Hoosiers at Merchants Bank Field at Memorial Stadium in Bloomington, IN. Photo By Mason Munn/Indiana Athletics

Freshman Parent's Weekend Football Game Hoosier Village

GAMEDAY TIMELINE

TICKET PACKAGES

B-Town Boulevard Tailgate Party & Game Ticket Package!

Looking for a place to gather with friends before the game? Purchase an all-inclusive B-Town Boulevard access pass! This includes a game ticket and access to a special pregame food and beverage menu inside B-Town Boulevard. When you arrive, simply check-in at the B-Town Boulevard Tailgate Party Pavilion (located adjacent to the outdoor bar). Then sit-back, grab a bite to eat, and enjoy the festive atmosphere before the game! Food, water, and soft drinks are included. Fans can purchase alcoholic beverages separately at the B-Town Boulevard outdoor bar.

BLOOMINGTON, IN - August 30, 2025 - Moments during the tailgates before the game between the Old Dominion Monarchs and the Indiana Hoosiers at Merchants Bank Field at Memorial Stadium in Bloomington, IN. Photo By Mason Munn/Indiana Athletics

BLOOMINGTON, IN - January 13, 2020 - Tailgating fans during game at Merchants Bank Field at Memorial Stadium vs. Kennesaw State in Bloomington, IN. Photo By Easton Zelinsky/Indiana Athletics

B-Town Boulevard Group Tents

Let IU Athletics help you arrange an unforgettable pregame tent party for you and your group. Whether you’re hosting a large or small gathering, IU Athletics, and its hospitality partner – Master Rental, offers customizable group tailgating options. All group tents are located around B-Town Boulevard, the gameday fan festival area on the south lawn of Memorial Stadium (just steps away from the stadium). Each group tailgate party includes tent, tables, table coverings, seating, setup and breakdown. Additional equipment such as beverage stations, lighting, heaters, and more are also available. Game tickets, parking, and catering can be added as well to the group tailgate experience. Groups numbering 35 or more fans are required to utilize IU Athletics’ official group tailgate caterer – Garnish Catering. To arrange a group tailgate tent party at B-Town Boulevard, contact grpsales@Iu.edu