Indiana University Athletics
IU ATHLETICS WINS GOLD FOR VIRTUAL ‘GREATEST TIMEOUT IN COLLEGE BASKETBALL HOME EDITION’ VIDEO
6/11/2021 12:43:00 PM | General, Marketing & Promotions
Bloomington, Ind. – Even in the midst of a basketball season turned upside down by a pandemic, the greatest timeout in college basketball – IU's William Tell Overture - still reigned supreme.
Earlier this week, the National Association of Collegiate Marketing Administrators awarded Indiana University with the gold "Best Of" Award for its virtual "Greatest Timeout in College Basketball Home Edition" video that aired throughout the 2020-21 men's and women's basketball season. It first appeared on IU Athletics' various social media platforms in May 2020 as a way to engage with an IU fanbase that was largely homebound due to the pandemic. It later aired at the eight-minute media timeout of the second halves of all home men's and women's basketball games, in place of the traditional William Tell Overture that has been an IU fan favorite for decades.
The brainchild of the project was the IU Athletics Marketing Department staff, headed by Senior Associate Athletic Director for Marketing Mark Skirvin. The group collaborated with the Cuban Center, Varsity Club, the IU Alumni Association, the Marching Hundred, the IU Cheerleaders, Student Athletic Board, the Redsteppers and other campus partners in creating a video that featured a wide assortment of Hoosiers re-enacting the famous timeout from their homes.
To date, the video has had 176K Facebook impressions and 107K Twitter impressions on IU Athletics' various social media accounts.
"I know that the 2020-21 season was a terribly difficult one for our fans, who were unable to be in attendance at our events to support the students and teams that they love," said IU Vice President and Director of Athletics Scott Dolson. "This video was one of the many ways that we tried to be creative in finding ways to still stay connected to Hoosiers everywhere when we couldn't do so in person. We are very proud of this honor, which is a testament to the great lengths that our marketing staff, the Cuban Center and our other campus partners went during the last 16 months to stay engaged."
Earlier this week, the National Association of Collegiate Marketing Administrators awarded Indiana University with the gold "Best Of" Award for its virtual "Greatest Timeout in College Basketball Home Edition" video that aired throughout the 2020-21 men's and women's basketball season. It first appeared on IU Athletics' various social media platforms in May 2020 as a way to engage with an IU fanbase that was largely homebound due to the pandemic. It later aired at the eight-minute media timeout of the second halves of all home men's and women's basketball games, in place of the traditional William Tell Overture that has been an IU fan favorite for decades.
The brainchild of the project was the IU Athletics Marketing Department staff, headed by Senior Associate Athletic Director for Marketing Mark Skirvin. The group collaborated with the Cuban Center, Varsity Club, the IU Alumni Association, the Marching Hundred, the IU Cheerleaders, Student Athletic Board, the Redsteppers and other campus partners in creating a video that featured a wide assortment of Hoosiers re-enacting the famous timeout from their homes.
To date, the video has had 176K Facebook impressions and 107K Twitter impressions on IU Athletics' various social media accounts.
"I know that the 2020-21 season was a terribly difficult one for our fans, who were unable to be in attendance at our events to support the students and teams that they love," said IU Vice President and Director of Athletics Scott Dolson. "This video was one of the many ways that we tried to be creative in finding ways to still stay connected to Hoosiers everywhere when we couldn't do so in person. We are very proud of this honor, which is a testament to the great lengths that our marketing staff, the Cuban Center and our other campus partners went during the last 16 months to stay engaged."
IUWBB Postgame vs. Iowa State
Monday, December 01
IUBB Postgame Press Conference
Saturday, November 29
IUWBB Postgame vs. Gonzaga (Coconut Hoops)
Friday, November 28
Under the Hood - Week 14 (at Purdue)
Thursday, November 27