INDIANA UNIVERSITY ATHLETICS PARTNERS WITH ALTIUS SPORTS PARTNERS TO DEVELOP NIL PROGRAM
6/28/2021 1:17:00 PM | General, Name, Image & Likeness
Chicago, Ill. – As an exciting new era begins in college athletics, leading NIL advisory and education firm Altius Sports Partners is pleased to announce a partnership with Indiana University Athletics to provide ongoing strategic guidance, consultation and educational support in developing the school's NIL program and institutional policy, benefitting all Hoosier men's and women's sports programs and 800-plus student-athletes.
"This partnership with Indiana University Athletics will provide ASP the opportunity to work with one of the nation's premier athletic programs in the heart of the Big Ten," said Casey Schwab, CEO, Altius Sports Partners. "In collaboration with ASP's team of experts, all IU Athletics stakeholders will continue to lay the foundation for success as the NIL era begins in Bloomington."
As legislative processes evolve, the partnership with ASP allows IU Athletics to be proactive in the fast-changing NIL ecosystem. Moreover, the collaboration addresses the development of department policy on the use of NIL as it relates to current and future legislation, compliance, rights conflicts, and education-related benefits. Along with continuing educational support, ASP will consult on strategy associated with multimedia rights and NIL-related implications for international students, group licensing, tax and legal concerns, gender equity, social justice, among other factors related to empowering student-athletes.
"One of our core objectives is to be a proactive leader on Name, Image, Likeness issues," said Scott Dolson, Indiana University Vice President and Director of Intercollegiate Athletics. "Collaborating with the experts of Altius Sports Partners ensures we will be well versed on all NIL details, establish a comprehensive policy and progressive foundation in this most important space, and provide a clear path to maximize opportunities for our student-athletes. We want to be known as 'The NIL School' and the professionals at Altius will help us empower our student-athletes now and for the future."
ASP is currently the only company with specific expertise to develop NIL-related policy and implementation for all its university clients including, LSU, Texas, South Carolina, Georgia, Tennessee, North Carolina, USC, Indiana, Oregon State and Washington. Supported by an operational leadership and client services team, ASP's network of leaders and advisory team members includes:
About Altius Sports Partners
Altius Sports Partners is a leading-edge NIL focused firm that delivers consulting, strategic planning, compliance support and education to its clients. Currently, the firm represents the athletics departments at LSU, Texas, South Carolina, Georgia, Tennessee, North Carolina, USC, Indiana, Oregon State and Washington, and has also partnered with Women Leaders in College Sports. Providing all stakeholders – athletic departments, coaches, and student athletes – with the resources they need to thrive in this new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted by NIL changes prepare and excel. We have built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
Media Contact:
ASP: press@altiusports.com
"This partnership with Indiana University Athletics will provide ASP the opportunity to work with one of the nation's premier athletic programs in the heart of the Big Ten," said Casey Schwab, CEO, Altius Sports Partners. "In collaboration with ASP's team of experts, all IU Athletics stakeholders will continue to lay the foundation for success as the NIL era begins in Bloomington."
As legislative processes evolve, the partnership with ASP allows IU Athletics to be proactive in the fast-changing NIL ecosystem. Moreover, the collaboration addresses the development of department policy on the use of NIL as it relates to current and future legislation, compliance, rights conflicts, and education-related benefits. Along with continuing educational support, ASP will consult on strategy associated with multimedia rights and NIL-related implications for international students, group licensing, tax and legal concerns, gender equity, social justice, among other factors related to empowering student-athletes.
"One of our core objectives is to be a proactive leader on Name, Image, Likeness issues," said Scott Dolson, Indiana University Vice President and Director of Intercollegiate Athletics. "Collaborating with the experts of Altius Sports Partners ensures we will be well versed on all NIL details, establish a comprehensive policy and progressive foundation in this most important space, and provide a clear path to maximize opportunities for our student-athletes. We want to be known as 'The NIL School' and the professionals at Altius will help us empower our student-athletes now and for the future."
ASP is currently the only company with specific expertise to develop NIL-related policy and implementation for all its university clients including, LSU, Texas, South Carolina, Georgia, Tennessee, North Carolina, USC, Indiana, Oregon State and Washington. Supported by an operational leadership and client services team, ASP's network of leaders and advisory team members includes:
- David Carter, a national authority on sports business and marketing who is Executive Director of the USC Sports Business Institute and a professor of sports business at USC's Marshall School of Business.
- John Entz, a 14-time Emmy winner who was formerly President of Production at Fox Sports, SVP at the MLB Network and a producer at ESPN.
- Gabe Feldman, a sports law expert who is Director of the Tulane Sports Law Program, Associate Provost for NCAA Compliance and Co-Director of the Tulane Center for Sport.
- Renie Anderson, known as "one of the most powerful women in sports," currently serves as the Chief Revenue Officer and Executive Vice President, Partnerships at the NFL.
- Jené Elzie, a former Pac-12 student-athlete, previously served as Vice President of International Marketing for the NBA and is now Chief Growth Officer for Athletes First Partners, sister company of Athletes First, the largest NFL talent representation agency in the country.
- Oliver Luck, a sports business leader whose experiences have included roles as Commissioner of the XFL, EVP for Regulatory Affairs and Strategic Partnerships for the NCAA, and Athletic Director at West Virginia University.
- Michael O'Hara Lynch, a world-renowned sports marketer and former global head of sponsorship marketing at Visa, Inc. and global head of consulting at Nielson Sports, currently a partner in 3 Emerald Marketing consulting in the sports, music and entertainment.
- Jessica Mendoza, a former Pac-12 student-athlete and Olympic gold and silver medalist, is a broadcaster for ESPN since 2007 and the first woman to serve as an analyst for nationally televised MLB games.
- Kenneth Shropshire, a 30-year veteran of the University of Pennsylvania's Wharton School of Business where he was a professor and Director of the Wharton Sports Business Initiative, is now CEO of the Global Sport Institute and a professor at Arizona State University.
- Malcolm Turner, a highly regarded sports business executive, served in prior roles as Vice Chancellor and Athletics Director at Vanderbilt University and President of the NBA G League.
About Altius Sports Partners
Altius Sports Partners is a leading-edge NIL focused firm that delivers consulting, strategic planning, compliance support and education to its clients. Currently, the firm represents the athletics departments at LSU, Texas, South Carolina, Georgia, Tennessee, North Carolina, USC, Indiana, Oregon State and Washington, and has also partnered with Women Leaders in College Sports. Providing all stakeholders – athletic departments, coaches, and student athletes – with the resources they need to thrive in this new age of college athletics, ASP leverages its deep reservoir of sports business sophistication to help those impacted by NIL changes prepare and excel. We have built a team of cross-disciplinary leaders to reach higher levels of education, higher access to opportunities and higher standards of excellence.
Media Contact:
ASP: press@altiusports.com
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